Where many people make struggle to get out of the house at the weekend, there’s a growing number of thrill-seekers jetting out of town come Friday afternoon to touch down a snowball’s throw from some of the best ski slopes in the Alps.
Fully realising the work hard, play hard attitude is becoming a regular ritual during the ski season and, with a number of private only airports operating alongside some of Europe’s finest pistes, the trend seems to be on the rise.
Having recognised the movements of the weekend jet set, Rupert Longsdon, founder of The Oxford Ski Company, has been quick to cater to this new market.
‘If you’re coming to Verbier for a long weekend,’ says Longsdon who has been crafting bespoke high-end ski experiences for over 17 years. ‘You can fly into Sion Airport where you’ll be met off the plane and driven to the resort in just 45 minutes. On arrival, we would have your skis, boots and ski passes ready for when you step out of the transfer vehicle so you can go straight out on the slopes.’
And if you don’t want the ground transfers to eat into your precious time traversing the trails then, according to Longsdon, there are even quicker alternatives.
‘If you’re visiting Courchevel 1850, you can literally climb down from your private jet wearing your ski boots, jump into a helicopter, clip on your skis and ski right out of the heliport.
With less ski-lovers from the Russian states currently travelling noticeably less owing to the unsettled political climate, many top-end chalets and hotel rooms are competing for business. Where two years ago weekend bookings could rarely be accommodated, they are now being actively encouraged.
‘There are some great weekend opportunities away from the busier times of the season,’ says Longsdon. ‘That being from now until mid February and again back in March. Chalets and hotels are being much more flexible about providing shorter stays.’
But when time is of the essence, insider knowledge is invaluable – and few providers can claim to know more than Longsdon.
‘We don’t just have the knowledge of the properties; we know the best ski guides, the best ski instructors, the best childcare. All of those things that a skiing holiday needs to tie it all together into a great experience. You’re not just arriving at a nice villa and lying beside the pool.
‘There are so many little bits: the best mountain restaurant, the best tables at the mountain restaurants. Even where to sit to get the best sun at the end of the year.’
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7th – 14th February 2015
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Click here for The Oxford Ski Company
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