Latest Victor Fundraise to Drive Exciting Alyssum Group Plans
Victor’s first fundraising back in 2012 was the start of a 10-year plan that has helped the company become the number one consumer brand and underlying e-commerce platform for the general aviation industry and paved the way for today’s latest, hugely exciting announcement.
Today, we confirm an $18m co-investment from BBA Aviation, BP Ventures and existing shareholders to form new investment vehicle Alyssum Group. The company, of which I will become CEO, is the starting point of a major, long-term initiative backed by a number of key strategic players in the general aviation industry.
Alyssum Group’s name derives from one of the fastest-growing flowers on the planet, something I hope will be reflected in our growth plans over the coming years. The group will pursue an acquisitive strategy – creating a ‘connected’ ecosystem that enables key aviation industry players to share data and business intelligence, whilst helping develop an effective set of commercial and business standards that ensures the general aviation sector continues to advance. Victor will continue to operate under the Alyssum Group structure, delivering a market-leading charter experience for elite travellers all over the world.
Booking transparency, underpinned by high-tech innovation and high-touch customer service, have been at Victor’s heart since its 2011. These values have allowed us to expand our global customer base and grow rapidly, disrupting a fragmented industry often associated with the kind of inefficient and opaque charter booking that undermines and poorly serves the private flier.
Alyssum Group will embrace this same ethos of transparency. By connecting proven, forward-thinking industry players willing to support change, the company will look to promote more efficient management of charter requests, bookings and financial settlement. If these various processes between operators and charter re-sellers (brokers) can be improved, then there is far greater opportunity for consistency of charter service and delivery. This benefits customers as well as industry stakeholders.
That Alyssum Group – and, in turn Victor – is being backed by major strategic players BBA Aviation and BP Ventures is testament to the strength of our plans, our performance to date, the quality of our management team, and the talent and dedication of our wider population.
BBA Aviation is a market-leading global aviation support and aftermarket services provider with a market cap value of $3.73bn. BBA’s Signature ‘Flight Support’ business operates the world’s largest fixed based operation [FBO] network for business & general aviation users and its investment will allow it to explore smart new digital ways to better serve passengers, operators and aircraft owners, as well as – complementary to Alyssum Group’s aims – nurture a wider range of partnerships across the sector. BP Ventures’ new investment, meanwhile, reinforces its commitment to identify and invest in private, high-growth, game-changing technology companies, accelerating cutting edge innovations and supporting the wider BP business. BP Ventures recognizes that by creating a dynamic, digital marketplace servicing the entire private aviation industry (from customers to suppliers) we can help transform the way that the industry operates.
The prospect of industry transformation is a thrilling one, and I’m looking forward to working closely with an expanded team of talented managers and partners to take Alyssum Group’s first steps towards this. We have a substantial, yet hugely exciting journey ahead of us.
Alyssum Group, CEO & Founder
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