Last week I announced exciting news of Alyssum Group’s creation, following a further $18m fundraise by the group’s Victor business. Backed by major strategic investors, it perfectly positions us to pursue a long-term acquisitive plan within general and business aviation which will help raise business standards across the sector, encourage innovation and boost growth.
This week, Alyssum Group takes its first significant steps forward by acquiring leading aviation services company RocketRoute. The company’s world class technology platforms FlightPlan and MarketPlace – offering a suíte of flight-planning, fuel and concierge services – will be integrated into the connected digital marketplace that I previously mentioned Alyssum Group will create in order to service and benefit customers, brokers (re-sellers), operators and other suppliers.
RocketRoute launched MarketPlace last year, an enhanced app taking its service beyond fuel and flight-planning. MarketPlace allows pilots and dispatchers to quickly source and connect with thousands of ground handlers, FBOs and aviation providers all over the world. In doing so, it ensures flights take-off more efficiently.
Alyssum Group’s acquisition of RocketRoute will now drive a period of expansion for MarketPlace. The platform, complementing the ongoing growth of FlightPlan, will be opened up to attract a wider range of service providers and beneficial partnerships. Bringing together offerings from flight sales through to flight-planning and dispatch will create a smart, full spectrum solution particularly appealing to larger operators. This consolidation will also work towards Alyssum Group’s overarching strategic objectives.
What, meanwhile, does this mean for Victor? Well, Victor’s customers and operator clients immediately stand to benefit from the acquisition. By utilising RocketRoute’s dynamic industry data and services, Victor will be able to provide the highest level of service in global jet charter, stimulating organic growth and innovation. Victor will also massively improve the efficiency of business operations for its suppliers – on an unprecedent scale within the sector. I blogged last November about Victor’s announcement of a strategic partnership with RocketRoute, and this week’s news only deepens and strengthens that partnership.
Ultimately, Alyssum Group is leading a new phase of consolidation in our industry which, as I mention above, will increase standards service and raise value right across the general and business aviation value chain. RocketRoute shares our vision to positive transform the way our industry operates and I can’t wait to work with the team.
It is fantastic to be already progressing the Alyssum Group journey, and I look forward to sharing further updates in the coming months.
Alyssum Group, CEO & Founder
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