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A Confluence of Creativity: Navigating the 100% Design Event in London


Olympia London


May 20, 2024

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Thu, Jun 20, 2024

In the tapestry of London's vibrant cultural scene, where the old and new intertwine in a dazzling mosaic, there's an event that encapsulates the essence of design evolution. The 100% Design Event, an annual congregation of creative minds, is a testament to the power of imagination, where spaces transform into galleries of innovation, and functionality dances with aesthetics. 

The inception of this design pilgrimage dates back to 1994 when the first edition was conceived, setting the stage for an event that would become a cornerstone of London's design calendar. Over the years, it has burgeoned into a spectacular showcase of design trends, attracting designers, architects, and design enthusiasts alike. It's not merely an event; it's a glimpse into the future of living spaces, a symposium of form and function. 

Within the labyrinth of creativity that is the 100% Design Event, fascinating facts beckon exploration. The event serves as a melting pot of diverse design disciplines, encompassing interiors, architecture, technology, and more. Whether you're drawn to sleek minimalism or intricate embellishments, the event curates a canvas where creativity knows no boundaries, where contemporary design paradigms are challenged and redefined. 

Set within London's cultural landscape, the 100% Design Event offers proximity to other gems that might captivate the discerning explorer. The Design Museum, an architectural marvel in its own right, beckons with its dynamic exhibitions that showcase the evolution of design through time. Not far away, the Victoria and Albert Museum offers a treasure trove of art and design spanning centuries. 

Amidst the intoxicating whirl of design, the event doesn't shy away from its ecological responsibility. Sustainability is woven into the fabric of 100% Design, reflecting a nuanced understanding that design can be both beautiful and environmentally conscious. The event showcases eco-friendly materials, energy-efficient technologies, and designs that embrace the ethos of responsible living. It's a testament to the idea that design can be a catalyst for positive change. 

For those seeking an entrance befitting the occasion's elegance, a private jet charter with Victor ushers you into London with an air of sophistication. It's a journey that mirrors the event's fusion of convenience and luxury, where comfort intertwines with style.

As the 100% Design Event unfurls its aesthetic tapestry, London becomes a laboratory of innovative ideas and creative fervor. It's a celebration of design's power to transform the mundane into the extraordinary, to shape the way we interact with the spaces around us. Within the exhibition halls, what emerges is not just furniture, fixtures, and decor; it's a reflection of the myriad ways design influences our daily lives. 

The event's impact transcends trends, echoing the understanding that design is more than a transient phenomenon—it's an ever-evolving dialogue between art, utility, and culture. The 100% Design Event exemplifies how design becomes a vehicle for storytelling, a vessel that carries the essence of human thought, emotion, and aspiration into the spaces we inhabit. 

As the 100% Design Event invites you to explore its labyrinthine offerings, it becomes clear that this is not just an exhibition; it's an odyssey into the realms of imagination and possibility. It's a reminder that design is a universal language that resonates with people across cultures and backgrounds. Amidst the curated vignettes and conceptual spaces, the event celebrates the inherent human desire to shape our surroundings—to carve out beauty and function from the raw material of creativity. 



Alto is the first frequent-flier points programme in private aviation, with Alto points earned by every Victor member whenever a flight is taken with us. Clients can choose whether they would like to spend their accumulated Alto points on a future Victor flight, or with one of our highly-esteemed brand partners. For any questions, queries or for assistance with booking, please contact Elena –

How to get there

For helicopter transfer to the event site please call:+44 (0)20 7384 8550
Event site

Olympia London

Hammersmith Rd, London W14 8UX


If you are looking to arrive to your destination in speed and style, there is no better option than to travel by Helicopter. Whether it’s for reaching a remote location, or simply to beat the traffic, we can provide the perfect service for your specific need. To find out more about our helicopter charter services, get in touch with Jamie Heffer (, our in-house helicopter specialist, who will be able to provide you a transparent quote.