Set-Jet Summer: Destinations Inspired by the Big Screen
According to Knight Frank’s latest Wealth Report, 14% of ultra-high-net-worth individuals are now prioritising travel that is culturally resonant - with screen-inspired itineraries forming a quietly growing niche. In 2025, that trend is moving into the mainstream, as we notice that ‘set-jetting’ - the act of flying by private jet to real-world locations made iconic by film and television - becomes a defining mode of escape.
It’s travel with a sense of recognition - the uncanny familiarity of stepping into a scene you’ve already watched unfold. From a minimalist Norwegian retreat featured in Succession to an opulent island hotel reminiscent of a movie set, these destinations offer more than beauty - they also offer a strange and specific kind of intimacy.
Jumeirah Zabeel Saray, Dubai, UAE — A Mission: Impossible Backdrop
Situated on the West Crescent of Dubai’s Palm Jumeirah, Jumeirah Zabeel Saray is an exercise in bold luxury. Inspired by Ottoman design, the interiors showcase marble columns, hand-painted murals, and extensive gold detailing. Beyond the opulence lies a carefully crafted experience: a 38-villa residential compound, a large spa, and diverse dining options ranging from Anatolian to Northern Indian cuisine.
The hotel gained international recognition when Mission: Impossible – Ghost Protocol filmed key scenes on its grounds, showcasing its palatial architecture and dramatic setting. The film’s high-octane sequences brought global attention to this spectacular location, cementing its place as a cinematic landmark and a destination that blends real-world luxury with movie magic.
Juvet Landscape Hotel, Norway — The Alpine Lair of Ex Machina and Succession
Tucked away in Norway’s Valldal valley, Juvet Landscape Hotel is renowned for blending almost invisibly into its natural surroundings. Its minimalist glass and timber cabins, set among birch trees and moss-covered rocks, have featured prominently on screen — most notably as the eerie villain’s lair in the sci-fi thriller Ex Machina and more recently as Lukas Matsson’s alpine retreat in HBO’s Succession.
The hotel’s raw, understated aesthetic contrasts sharply with the intense drama of its on-screen roles, offering visitors a unique chance to experience the quiet stillness that inspired these iconic settings. Juvet has become a must-visit for travellers drawn to locations where nature and narrative converge seamlessly.
The Ranch at Rock Creek, Montana, USA — The Heart of Yellowstone’s Frontier
The Ranch at Rock Creek is a sprawling 6,600-acre working cattle ranch in Montana that immerses guests in the rugged American wilderness. Its authentic frontier spirit has been showcased in numerous western and period dramas, most notably serving as a filming location for the hit TV series Yellowstone. The show’s sweeping landscapes and rugged ranch life are vividly brought to life here, making it a magnet for fans seeking to step into the drama’s world.
Guests can fully embrace the frontier experience through horseback riding, fly fishing in secluded streams, and evenings gathered around the fire. The accommodations offer a refined counterpoint to the rugged setting, with leather chairs, cashmere throws, and antiques creating a comfortable yet authentic western retreat.
For more information contact: info@flyvictor.com