As 2024 draws to a close, we want to take a moment to reflect on an extraordinary year. Our clients have traversed approximately 56% of the globe and visited 110 countries (and counting). Our dedicated team has sourced over 178 different aircraft models, orchestrated 200+ flights for animals of all shapes and sizes, and worked tirelessly behind the scenes to support some of the world’s most iconic sports and music events.
While 2024 has been a year of challenges, it has also been a year of triumphs—filled with moments that remind us why we do what we do.
In that spirit, we’re excited to look back on the highlights of the past year, share key market insights, and offer a glimpse into what lies ahead for 2025.
Market Review and Outlook
The private aviation market in 2024 has proven resilient, though it has faced significant challenges. After a period of price volatility, private jet prices have largely stagnated, creating a new normal for both operators and clients. Heavy jets and ultra-long-range aircraft remain staples for high-net-worth individuals, yet a noticeable shift in client behavior has emerged. Travellers are becoming increasingly savvy and environmentally conscious, often opting to downsize or choose more fuel-efficient aircraft when practical.
With uncertainty stemming from global geopolitical tensions, many UHNWI’s are still throwing caution to the wind. This year, Victor’s Client Preferred Operator model has ensured that clients receive direct access to the highest performers in the market, while new initiatives such as Victor Deals have delivered notable cost efficiencies, helping clients navigate price pressures while maintaining high service standards. Despite these headwinds, demand remains strong, underscoring the enduring appeal of private aviation even in turbulent times.
Looking ahead to 2025, optimism surrounds the market, buoyed by early forward bookings as clients secure favourable rates for transatlantic flights and other significant charter requests. New operators are making waves in the superlight jet category, while many established players are upgrading their offerings with new models. These advancements will help to offer greater variation and diversify the on-demand market in the new year.
Victor Moves HQ to Abu Dhabi
Our HQ move to Abu Dhabi has provided the Emirate with its first on-demand jet charter platform, opening up the market to a greater selection of choices.
Victor Golf Day
The Victor Golf Day at Woburn was a huge success. Our team relished the chance to spend valuable time with clients in a casual and relaxed setting.
Victor Celebrates 500 SAF bookings
This year we reached 500 private jet charter bookings with Sustainable Aviation Fuel. An enormous milestone for Business Aviation earning us multiple sustainability award nominations.
Victor Joins Project SkyPower
We became the first and only private jet company to join an initiative uniting leaders from across the aviation and energy sectors to accelerate the commercial development of e-SAF.
CRY partnership and
Fulham 10K run
Victor colleagues based in London were proud to raise money for our new Charity partners, Cardiac Risk in the Young (CRY), in memory of our beloved colleague
Dan Cook.
Victor App Launch
Our biggest product launch in nearly a decade. The new Victor app officially launched this month, providing the market with the world’s first Arabic aircraft charter app.
Thank you once again for following Victor and being a part of our journey, for more information or travel assistance over the holiday period please email sales@flyvictor.com.